Secret Cinema, the British pioneer of immersive leisure, has been acquired by the cultural expertise firm TodayTix Group, which plans to deliver the corporate completely to the US subsequent 12 months. A supply near the deal stated it was value greater than $100 million.
Since its founding by Fabian Riggall in 2007, Secret Cinema has remodeled 70 productions with titles reminiscent of Stranger Issues, On line casino Royale, Blade Runner, Again to the Future, Star Wars and Alien. Whereas most have been to the UK it’s Worldwide have recorded productions On line casino royale in Shanghai and Arcane and Bizarre stuff in Los Angeles. It has bought over 1 million tickets, signed a multi-title, multi-year take care of Disney (kicked off with Guardians of the Universe) and produced experiences with main movie firms, together with Marvel, Common, Paramount, Lionsgate, Sony, Netflix and Eon Productions.
The TodayTix deal will reportedly allow Secret Cinema to develop internationally, with a US tour slated for Could 2023 and a everlasting base in LA. runs. Along with a base in LA, additionally it is searching for a everlasting location in London.
“The TodayTix Group’s acquisition of Secret Cinema is a game-changer for tradition seekers, the theater business, and the movie and tv business,” stated Brian Fenty, co-founder and CEO of TodayTix. “TodayTix Group has an enormous viewers searching for wealthy content material and Secret Cinema has probably the most coveted assortment of IP turning it into wonderful, immersive theatrical experiences. By connecting Secret Cinema with TodayTix Group’s frictionless expertise and a deep understanding of our thousands and thousands of consumers, we’ll amplify the whole lot they’ve constructed into probably the most custom-made and premium leisure expertise out there to the worldwide viewers.”
Previously 12 months, there have been Netflix hits in Secret Cinema’s productions within the UK Bridgerton; Arcane (League of Legends)the primary title primarily based on a online game; Ghost Busters: The Gates of Gozer, Secret Cinema’s first digital present; and cult basic from the 90s, Soiled dancing. Guardians of the Universe, the corporate’s first main Disney title, now performs in London.
“It has been a unprecedented two years for everybody within the leisure world as we’ve come out of a number of lockdowns and restrictions because of the present value pressures of ramping up our reveals,” stated Max Alexander, CEO of Secret Cinema. “Nonetheless, Secret Cinema continues to be an distinctive producer of unforgettable, immersive experiences. Now, with the help and distinctive experience of TodayTix Group, it may possibly dwell as much as its true potential and produce pleasure and spectacle to much more Secret Cinema audiences world wide.”