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Apple Music sponsors NFL’s Tremendous Bowl halftime present

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Within the Nineteen Eighties, Apple boasted of Pepsi’s John Sculley. Now for 2022, Apple Music replaces the soda firm as sponsor of what the NFL says is “the most-watched musical efficiency of the 12 months.”

In February 2022, Pepsi stopped sponsoring the halftime present, though it’ll proceed to sponsor the NFL. NBC Sports activities reported then that the NFL was on the lookout for a alternative to sponsor the present for between $40 million and $50 million a 12 months.

Whereas it hasn’t disclosed any of the phrases of the deal, the NFL has introduced that Apple Music will sponsor the 15-minute present.

“We’re proud to welcome Apple Music to the NFL household as our new companion for the enduring Tremendous Bowl Halftime Present,” mentioned Nana-Yaw Asamoah, SVP Accomplice Technique for the NFL. press launch. “We could not consider a extra appropriate companion for the world’s most watched music efficiency than Apple Music, a service that entertains, evokes and motivates hundreds of thousands of individuals around the globe by way of the intersection of music and expertise.”

“Music and sports activities maintain a particular place in our hearts,” mentioned Oliver Schusser, vp of Apple Music and Beats, “so we’re thrilled that Apple Music shall be a part of the most important stage in music and soccer.

“We stay up for extra epic performances subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present,” he continued.

In line with the NFL, the 2022 Tremendous Bowl LVI Halftime Present was watched by greater than 120 million folks. Tremendous Bowl LVII is on Sunday, February 12, 2023.

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