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Apple Music Names Presenting Sponsor of Tremendous Bowl Halftime Present – The Hollywood Reporter

and NFL discovered one other presenting sponsor Tremendous Bowl halftime present.

apple music has been named an official sponsor of the annual music and popular culture occasion, adopted by Pepsi, which introduced earlier this 12 months that he’ll relinquish his function in presenting the present. Pepsi has been a significant sponsor of the halftime present for the previous decade.

The primary Apple Music Tremendous Bowl halftime present will happen in February. 12, 2023 in Arizona, with performers TBD. The tech big says it would launch particulars and previews from the occasion on its @AppleMusic social channels earlier than the Tremendous Bowl.

The NFL says the Apple Music partnership is a part of a multi-year deal.

“We’re proud to welcome Apple Music to the NFL household as our new associate for the long-lasting Tremendous Bowl Halftime Present,” stated Nana-Yaw Asamoah, senior vice chairman of partnership technique for the NFL. “We could not consider a greater associate for the world’s most watched music acts than Apple Music, a service that entertains, evokes and motivates tens of millions of individuals around the globe via the connection of music and expertise.”

This 12 months’s exhibition featured Dr. That includes Dre, Kendrick Lamar, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige. Earlier concert events have featured a few of the greatest names in music, from Beyonce and Prince to Justin Timberlake and Jennifer Lopez.

The NFL studies that over 120 million individuals watched this 12 months’s halftime present.

In reality, the present has turn out to be a a lot larger occasion than the 12 or quarter-hour that make up an precise musical efficiency. Halftime exhibits with Jennifer Lopez, Girl Gaga, Katy Perry and The Weeknd turned the premise for documentaries concerning the preparations for the present, whereas Beyonce used her present to announce a worldwide tour.

Certainly, the NFL supply he stated The Hollywood Reporter final 12 months, if Pepsi pulled out, the league hoped to discover a new sponsor who might make the present “larger, take completely different facets of it and make it past 12 minutes.”

Apple, with its Apple Music and Apple TV+ platforms, could be simply the associate to create content material that may reside alongside the reside efficiency and produce audiences to the artist’s songs.

“Music and sports activities maintain a particular place in our hearts, so we’re very excited to have Apple Music be part of the most important music and soccer scene,” stated Oliver Schusser, vice chairman of Apple Music and Beats. “We stay up for an much more epic efficiency subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present.”

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